Baskin Robbins, the renowned dessert and ice cream franchise, features its name in brown text with a pink "31" creatively embedded into the "BR" initials.
A dessert and ice cream franchise with a bold "B" in brown and white, adjacent to the number "31" formed in similar colors.

Dig into a Sweet
Franchise Opportunity

Dig into a Sweet 
Franchise Opportunity

Baskin-Robbins is serving up exciting 2023 incentives to franchisees like you.
Satisfy your entrepreneurial cravings by adding a world-renowned brand to your portfolio.

Franchise Fee (CFF) Veteran Special CFF Initial Franchise Fee (IFF) Marketing Start-Up Fee
Contin. US 2.9% Year 1
3.9% Year 2
4.9% Year 3
5.9% Year 4 & Beyond
0% Year 1
3.9% Year 2
4.9% Year 3
5.9% Year 4 & Beyond
Standard IFF of $25k
(no reduction)
$5k paid by franchisee
PLUS $2.5k contributed
by Ad Fund
ID, MT, OR, WA 1% for Term 0% Year 1
1% Year 2 & Beyond
Standard IFF of $25k
(no reduction)
$5k paid by franchisee
PLUS $2.5k contributed
by Ad Fund
Prior Klinke Territory 0.5% for Term 0% Year 1
0.5% Year 2 & Beyond
Standard IFF of $25k
(no reduction)
$5k paid by franchisee
PLUS $2.5k contributed
by Ad Fund
AK, HI 0.5%* for Term (HI)
1%* for Term (AK)
0% Year 1
0.5% Year 2 & Beyond (HI)
1% Year 2 & Beyond (AK)
Standard IFF of $25k
(no reduction)
$5k paid by franchisee
PLUS $2.5k contributed
by Ad Fund
IncentiveRoyalty (CFF)*Advertising Fee (CAF)Initial Franchise Fee (IFF)Marketing Start-Up Fee
New Restaurant Opening (“NRO”)
1-3 commitments in Contin. US (not including ID, MT, OR, WA, AK, HI or Central States Territory)
Y1: 1.9%
Y2: 2.9%
Y3: 3.9%
Y4: 4.9%
Y5+:5.9%
Y1-Y2: 2.5%
Y3+: 5.0%
Standard IFF of
$25,000
$3k paid by
franchisee
PLUS $3k
contributed by
Ad Fund
Deeper New Restaurant Opening (“Deeper NRO”)
4+ commitments in Contin. US (not including ID, MT, OR, WA, AK, HI or Central States Territory)?
Y1 - Y2: 1.9%
Y3-Y4: 2.9%
Y5+: 5.9%
Y1-Y3: 2.5%
Y4+: 5.0%
$12,500$3k paid by
franchisee
PLUS $3k
contributed by
Ad Fund
Alternative Deeper New Restaurant Opening Incentive (“ADNRO”)
4+ commitments in MT, OR, WA, AK, HI, ID or Central States Territory
0.5% for Term
(HI & Central
States
Territory)

1% for Term
(AK, ID, MT,
OR, WA)
AK, HI
Y1-Y3: 1.8%
Y4+: 3.5%

Central States
Territory
Y1-Y3: 1.3%
Y4+: 2.5%

ID, MT, OR, WA
Y1-Y3: 2.5%
Y4+: 5.0%
$12,500$3k paid by
franchisee
PLUS $3k
contributed by
Ad Fund
Relocation Incentive
Relocations in Contin. US (not including ID, MT, OR, WA, AK, HI or Central States Territory)
Y1: 1.9%
Y2: 2.9%
Y3: 3.9%
Y4: 4.9%
Y5+:5.9%
Y1-Y2: 2.5%
Y3+: 5.0%
Balance of any
remaining term from
original location is
transferred over,
and franchisee pays
pro-rated IFF
up to $25k
N/A
CONTRIBUTION 1: EQUIPMENT CREDITCONTRIBUTION 2: REFRESH CREDITCONTRIBUTION 3: REMODEL CREDITINCREMENTAL $’S FOR MULTI-RESTAURANT DEVELOPMENT
$31K (NO DRIVE-THRU)
$50K (WITH DRIVE-THRU)
(PAID DIRECTLY TO VENDOR
FOR EQUIPMENT ORDERS)
REFRESH:
$5K REIMBURSEMENT
FOR $’S SPENT AT TIME OF
REQUIRED REFRESH
(RECEIPTS REQUIRED)
REMODEL:
$20K REIMBURSEMENT
FOR $’S SPENT AT TIME
OF REQUIRED REMODEL
(RECEIPTS REQUIRED)
OPEN MORE THAN 1 RESTAURANT IN FIRST 3 YEARS OF SDA
AND RECEIVE AN INCREMENTAL $20K FOR EACH RESTAURANT
BEYOND THE FIRST. ADDITIONAL RESTAURANTS MUST OPEN
WITHIN 1 YEAR OR LESS FROM THE PREVIOUS COMMITMENT
TO BE ELIGIBLE FOR CAPITAL CONTRIBUTION.
Contribution 1:
Equipment Credit
Contribution 2:
Refresh Credit
Contribution 3:
Remodel Credit
Incremental $’s for
Multi-Restaurant Development
$31k (no drive-thru)
$50k (with drive-thru)
(paid directly to vendor
for equipment orders)
REFRESH:
$5k reimbursement
for $’s spent at time of
required refresh
(receipts required)
REMODEL:
$20k reimbursement
for $’s spent at time
of required remodel
(receipts required)
Open more than 1 restaurant in first 3 years of SDA
and receive an incremental $20k for each restaurant
beyond the first. Additional restaurants must open
within 1 year or less from the previous commitment
to be eligible for capital contribution.

Dig into our sweet franchise incentives!

See our 2023 Franchise Disclosure Document for details.

IMPORTANT CONDITIONS TO RECEIVE INCENTIVES: For each Restaurant, the CFF and/or CAF reductions set forth above, as applicable, will apply only if you satisfy the following conditions: a. You build the Restaurant in the design, to the specifications, and at the location approved by us in accordance with the SDA and/or the Franchise Agreement; b. Within one hundred twenty (120) days after the Restaurant first opens for business, you provide us with a report, in the format containing the information that we reasonably specify, identifying the amounts that you spend in various categories relating to the development and opening of the Restaurant; and c. You open the Restaurant by the Required Opening Date.


For the avoidance of doubt, if you fail to meet any of the conditions stated above for any Restaurant developed under an SDA, the CFF and CAF reductions above will not apply under the Franchise Agreement for the Restaurant only, and you will pay the standard CFF and CAF for the entire term of that Restaurant's Franchise Agreement.


This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

©2023 BR IP HOLDER LLC

Your dreams, our ice cream.

Are you ready to become part of an iconic brand and make your dreams of ice cream franchise ownership a reality? So are we — let’s talk!

A blank white square reminiscent of a dessert menu, with no content displayed.The number "31" is displayed in large, pink, bold font, reminiscent of a popular ice cream franchise.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

*Royalty rates differ by geography, please review FDD for complete details.

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© 2024 Baskin Robbins - All rights reserved.